Pelaporan Isu Kelapa Sawit dalam Tajuk Akhbar dalam Talian: Analisis Pragmatik

The Reporting on Palm Oil Issues in Online Newspaper Headlines: A Pragmatic Analysis ABSTRACT Over a decade, the production of palm oil by Malaysia faces challenges from European Union countries. They accused that has caused hazard to environment, extinction orang utan and exploitation labourers. In return, Malaysian newspapers have written many articles clearing accusations. This study aims analyze headlines used online Malay perspective pragmatics. pragmatic analyses focus speech act headlines. news reported is selected year 2017 2020. Data are obtained three namely Malaysiakini (malaysiakini.com), Berita Harian (bharian.com.my) Metro (hmetro.com.my). total 70 data issues gathered randomly been analyzed using Searle Speech Act Taxonomy (1979). finding shows reporters four types acts assertive, directive, commissive expressive as tool achieving intended meaning source conveying messages audience pertaining Malaysia. It apparent mentioned above, assertive most frequently fits purpose assertiveness feature reporting or disseminating information readers. Keywords: Pragmatics, headlines, oil, newspapers, performative.